In 2005, a father and his 2 kids were enjoying an outing at a family fun center. He sat down to wait at the parents’ bench while the kids were in a jungle climbing area. After 10 minutes his daughter came out. His son didn’t. In a split second his son had vanished. For 45 minutes there was panic and terror. Any parent who has experienced this knows how fast it can happen and how traumatic it can be.

This is the true story of Russ Thornton and his 4 year old son. Following that incident, Russ assembled a team of engineers and developers and said, “never again”. He gave his team instruction to design and build a child protection device that uses the power of global satellite positioning technology. He said make it small. Make it powerful. And make it so that parents can use it on the go with their handheld device.

The result is the Amber Alert GPS device. There is nothing else like in on the market because it is the first and only product designed by parents with kids in mind. The smallest of its kind, it is effective indoors, and has a wide range.

One other think Russ told his team. “Never talk about fear. Always talk about the freedom from the fear of losing a child. There’s a big difference.”